I’m Jeff Bailey, a principal software engineer. I’ve worked at Nike since 2019, first on the product customization platform and now on tech modernization and platform work: enterprise architecture, cloud cost optimization, and the InnerSource and open source practices that let teams share code instead of rebuilding it.

I’m a FinOps Certified Practitioner and a board member at InnerSource Commons. Before Nike I consulted for clients across retail, healthcare, and construction software. I’ve been writing code since the start of my career in the 90s, back through Earthlink and the early web. The full history is on my resume.

What’s on This Site

Notes from that work: what a tool does, how to get out of a bind, and why systems fail the way they do.

How I Work

I live by several software development philosophies.

  • Automate almost everything
  • Perfect solutions are unicorns 🦄
  • KISS
  • Leave the future to the prophets; prepare code for change.
  • Quality code is king, and code is content.
  • Keep it separated.

My preferred software development tools and useful macOS shortcuts may be of benefit.

As a father and a principal software engineer, I’ve developed a leadership philosophy that guides me in both roles.

I follow a set of principles that keep me focused, including my professional principles that guide my work.

𝘋𝘢𝘵𝘢 𝘪𝘴 𝘮𝘺 𝘥𝘳𝘶𝘨. 💊

Elsewhere

Reach me by form, or find me on LinkedIn, Bluesky, GitHub, Instagram, Threads, and Nostr. You can also ask me anything! with ChatGPT.

Here are a few of my engagements: