I’m Jeff Bailey, a principal software engineer. I’ve worked at Nike since 2019, first on the product customization platform and now on tech modernization and platform work: enterprise architecture, cloud cost optimization, and the InnerSource and open source practices that let teams share code instead of rebuilding it.
I’m a FinOps Certified Practitioner and a board member at InnerSource Commons. Before Nike I consulted for clients across retail, healthcare, and construction software. I’ve been writing code since the start of my career in the 90s, back through Earthlink and the early web. The full history is on my resume.
What’s on This Site
Notes from that work: what a tool does, how to get out of a bind, and why systems fail the way they do.
- Fix something. The guides people land on most: the jq cookbook, permission denied (publickey), and sending system email to Gmail.
- Learn something. The Learn X series covers the 20% of a tool that does 80% of the work, then points at the best resources for the rest.
- Understand something. The Fundamentals series works through the concepts underneath the tools.
- Commiserate. Death by 1000 Cuts is where software quality concerns arrive in the form of a rant.
How I Work
I live by several software development philosophies.
- Automate almost everything
- Perfect solutions are unicorns 🦄
- KISS
- Leave the future to the prophets; prepare code for change.
- Quality code is king, and code is content.
- Keep it separated.
My preferred software development tools and useful macOS shortcuts may be of benefit.
As a father and a principal software engineer, I’ve developed a leadership philosophy that guides me in both roles.
I follow a set of principles that keep me focused, including my professional principles that guide my work.
𝘋𝘢𝘵𝘢 𝘪𝘴 𝘮𝘺 𝘥𝘳𝘶𝘨. 💊
Elsewhere
Reach me by form, or find me on LinkedIn, Bluesky, GitHub, Instagram, Threads, and Nostr. You can also ask me anything! with ChatGPT.
Here are a few of my engagements:

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