Software Business

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Fundamentals of Software Marketing


Diagram showing software marketing fundamentals, including positioning, messaging, go-to-market strategy, channels, and measurement, interconnected in a workflow.

Understand why software marketing works: how positioning, messaging, and go-to-market strategy connect software products with customers and when each approach matters most.

Fundamentals of Software Business Management


Diagram showing software business management fundamentals including planning, organizing, leading, controlling, and strategic management interconnected in a workflow.

Understand why software business management works: how planning, organizing, leading, and controlling create effective software organizations and when each function matters most.