The Invalid Response Loop: Deadly Cut 16
Invalid response loops in automated phone systems waste hours by design. A 27-minute FSA support call shows how Interactive Voice Response (IVR) menus fail people and how to fix them.

Invalid response loops in automated phone systems waste hours by design. A 27-minute FSA support call shows how Interactive Voice Response (IVR) menus fail people and how to fix them.
Understand why software usability matters: how learnability, efficiency, memorability, error prevention, and satisfaction create software that users can actually use effectively.